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Economic Development Committee
Agenda
October 11, 2022 – 4:00 PM
Convenes promptly at 4:00PM; Adjourns no later than 5:30PM
City Hall Council Chambers, 15 Loockerman Plaza, Dover, Delaware
Public comments are welcomed on any item and will be permitted at the appropriate time. When
possible, please notify the Mayor's Office (302-760-4920 or email mayorsoffice@dover. de. us)
should you wish to be recognized.
1. Welcome
2. Adoption of Agenda
3. Adoption of Minutes
• Economic Development Meeting of October 12, 2021
• Economic Development Meeting of September 13, 2022
4. Capital School District Update (Dr. Vilicia Cade - Superintendent)
5. Kent County Tourism Update (Pete Bradley - President)
6. Health of Minority Business in Dover
7. Mayor's Announcements
8. Next Meeting Date: November 15, 2022
9. Adjournment
THE AGENDA ITEMS AS LISTED MAY NOT BE CONSIDERED IN SEQUENCE. PURSUANT TO 29 DEL. C. §10004(e)(2),
THIS AGENDA IS SUBJECT TO CHANGE TO INCLUDE THE ADDITION OR THE DELETION OF ITEMS, INCLUDING
EXECUTIVE SESSIONS, WHICH ARISE AT THE TIME OF THE MEETING
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Economic Development Committee
Minutes
October 12, 2021- 4:00 p.m.
The Economic Development Committee Meeting was held by video conference on October 12,
2021 at 4:00 p.m. with Mayor Robin R. Christiansen presiding. Committee Members present via
video or telephone were Dave Hugg Director of Planning and Inspections, Councilman Fred
Neil, Diane Laird, Interim City Manager Matt Harline were present. Kim Adams and Clayton E.
Hammond II were not present. Guests present Ayanna Khan with the Delaware Black Chamber
of Commerce. Public Present Lisa Chase, Shannon Heal, Logan Anderson, and Judy Diogo.
WELCOME
At 4:00 pm Mayor Robin R. Christiansen called the Economic Development Meeting to order.
ADOPTION OF AGENDA
Mayor Christiansen called for a motion to adopt the Agenda. Councilman Fred Neil moved for
adoption of agenda, seconded by Matt Harline, unanimously carried. (Kim Adams and Clayton
E. Hammond II absent).
ADOPTION OF MINUTES
Mayor Christiansen called for a motion to adopt September 14, 2021 minutes. Councilman Fred
Neil moved for adoption of minutes, seconded by Lisa Chase, unanimously carried. (Kim Adams
and Clayton E. Hammond II absent).
DELAWARE BLACK CHAMBER OF COMMERCE – AYANNA KHAN
Ayanna Khan, founder and President of the newly founded Delaware Black Chamber of
Commerce, an affiliate chapter under the National Black Chamber Federation that has 160
chapters throughout the country. We are Delawares first and only chapter. The Delaware Black
Chamber of Commerce main objective is to provide resources and tools for the minority business
community. We are all inclusive, but we have this demographic of people that have unique
challenges, so we are really intentional about addressing those challenges and those challenges
were highlighted when the pandemic hit. When they weren’t qualifying for PPP and EIDL
because they were misinformed or just not educated on what needed to happen to receive the
funding such as having their back office in order, having the proper licenses and taxes, and
things like that in place. So, we are just really here to educate them. We have done over 80
webinars in one year through the SBA, SBDC and several of our community partners. Educating
our partners on how to use QuickBooks, how to read financial statements, and what licenses that
you need to be in business. We provide them with checklists and things like that from any phase
in business, from either thinking of starting a business to super successful businesses. Those
businesses that are doing well serve as mentors to other minority businesses. Up to 335
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members as of today and 79% of those members are minorities. We are focusing now on several
different things. Supply diversity is one of them. In every industry across the board there is lack
of diversity. When we look at the State of Delaware there is half of 1% of minorities that are
getting the contracts. We are working with the State there, we are working with other
corporations such as Chase, Christiana Care, Chesapeake Utilities, DuPont to host webinars and
talk to our members specifically on what does it take for these businesses to do business with
you all, with these major corporation, not just with the State. So that’s one of our primary
focuses. We just launched Enrich Delaware Program which is a national program that we
brought to the State as well where businesses that have at least one or more employees and have
at least $125,000 in revenue. They are able to take their business to the next step through
different modules. It’s a 7-month program which just launched two weeks ago. Continuing with
DEI initiatives. We are a State Chamber and have members in every county. Do you have any
questions?
Matt Harline, the city is working on getting a better bullpen of vendors who can respond strongly
and win contracts with the City of Dover. I’ll get your contact information to send you stuff so I
can get you in contact or somebody from the Black Chamber to work with Barry Wolfgang who
is our Purchasing Agent and Mike Hamlett who is his boss in Central Services because that has
been something our Council has asked us to do. And if there are reasons that we are not
selecting them, we can work with those businesses to make sure they understand why they
weren’t selected and help them get competitive for the next bid.
Ayanna Khan, that’s a major piece of it. Having the discovery call prior to the opportunity and
then having the follow up after. Why didn’t we win the contract? What do we need to do going
forward? That’s just really the missing piece right there for those businesses.
Mayor Christiansen appreciates the candor and presentation. We look forward to working with
you along with the Black Chamber of Commerce and continuing to make our city a great place
to work and play.
CITY OF DOVER PLANNING UPDATE GIVEN BY DAVE HUGG
Dave Hugg reported a host of projects kicking around in the department for approvals:
construction projects, a couple of subdivisions, and an apartment complex up on Salisbury Road.
We’ve had discussions with Becker Morgan Group about taking a look at the drainage situation
in Garrison Oak. We’ve discovered that when the property was originally laid out in nice little
10 acre lots with drainage ditches between each lot that people today want 15, 20 or 25 acres
preferably without a drainage ditch running through the middle of it. So, I’ve sent the City
Manager and Mayor a proposal to have somebody take a look at how we might be able to better
consolidate the existing lots to make it even that more marketable.
We are working with the Downtown Dover Partnership to meet with consultants regarding a
Master Plan for the downtown. We’ve had one meeting with a Consulting Firm and we meet
with two others who are short listed. I think one of those meetings is coming up next week or
soon. The idea is to have someone come in and take a 5000-foot look at the downtown and come
up with some ideas and suggestions on how might be able to reinvigorate the downtown.
Hopefully we’ll get some really good ideas from doing that.
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Met yesterday with the State Department of Agriculture who has identified Dover and
Harrington as pilot locations for some food policy and food insufficiency studies that we are
doing surveys by mail and electronic for people to find out things about their shopping habits:
Where they buy food? Are they satisfied with their choices? A variety of things of that nature.
They are also looking at potential locations or expanding the supply of food that might be
available. We talked a little bit about the idea of mobile farmers markets to try and get food out
to the neighborhoods that are not convenient to grocery stores. And some other ideas that might
be of interest.
Also had some interesting conversations today, in our meeting with realtors. One of the realtors
asked if Del Tech had any interest in coming downtown to do pop up dinners as part of their
curriculum. Some of their students would come down and the class would cook dinner for 25
people as a way to get people to come downtown. Some interesting things happening there.
The Delmarva Packaging are in test production, fired up their equipment, they’ve got their
manufactures representative from Europe here making sure their equipment works and training
people. So that’s a good sign.
And of course, still working with Linda and Shannon on industrial recruitment, business
recruitment. We’ve got a few projects out on Lafferty Lane that look pretty promising; large
scale flex spaces for manufacturing and warehousing. We’ll be meeting tomorrow with the
Delaware Prosperity Partnership for our bimonthly partners meeting to discuss other prospects
on what we can do to get even more interested in Central Delaware.
MAYORS ANNOUNCMENT
Mayor Christiansen will be reaching out to Mr. Hugg to work in earnest with the Downtown
Dover Partnership to replace the four businesses that have closed or are getting ready to close
over the next few weeks. It seems that we take three steps forward in downtown and drop back
two steps. We will be meeting with Downtown Dover Partnership leadership, with Ms. Laird,
and coming up with a gameplan to fill those empty spaces rather quickly.
The next thing on the horizon is that we will be having a meeting with Mr. Hugg, Tracey Harvey
and other interested parties in the City of Dover, which was discussed at the Realtors meeting
that I think is getting ready to be our next crises coming over the hill and that is mass evictions
since the eviction order was lifted and evictions have begun or are going to begin in earnest. I
think it is imperative for us as a city and while we really don’t have a dog in the eviction fight,
we do have a moral obligation and a humanitarian obligation as well as a concern for the number
of folks that may end up out on street and adding to the situation that we have already. So in the
next week we will be meeting with interested parties and stakeholders along those lines to head
that off at the pass or come up with a gameplan to address these mass evictions that are going to
most assuredly occur. I just wanted to give everybody a heads up about that. We’ve been
accused of, at other times in the history, not doing anything when we’ve been doing something,
so I want to make it very clear that we are trying to get the jump on this and figure out what our
part and what our role is going to be in playing to head this off before it becomes a disaster. We
look out for people in other countries, we bring them here wholesale and take care of them, I
think it’s time we looked out for our own. Does anyone else have anything?
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Councilman Fred Neil stated, along those lines, Judy knows I have certain concerns over
housing. I believe I sent the Mayor a notice that I’m going to be meeting with HUD officials up
in Wilmington. It’s not high enough, it’s got to be with the Secretary, it has to be with Fannie
Mae, Freddie Mac, every agency that is dealing with affordable housing which it doesn’t stay
affordable after its paid off it goes into the hands of private investors. We’ve got to be thinking
statewide in terms of having a public service commission for housing in terms of how much they
can charge in the like particularly those that have been funded by these quasi-federal government
agencies and HUD to do something. I was shocked when we had the bus tour that I believe Judy
was on with the Economic Partnership took us to six different new communities in Kent County
and three of those in Dover and when we got to the box factory and it was brought up, why did
you move here from New Jersey? And I had mentioned with great pride that we have a very low
cost of living and he said, well the cost of housing negates that. So, the cost of housing here is
bad. And talking with Diane Laird, from the DDP, she said that her studies show if they could
have 1000 new domiciles, that would mean apartments and more so than even the new housing
that Habitat is putting up and that NCALL is involved in. Is that it would give us prosperity in
the downtown area and those businesses that are open could fill up again. It’s a major long term
prospect with a time to plant the seeds that we have to make changes when federal money, when
monies for affordable housing are planted that they have to stay affordable and it’s not
happening now and it’s something that has been on my list and that I will be meeting the initial
steps arranged through Senator Carpers Office to meet with HUD here hopefully to start planting
the seeds that’s going to eventually mean something maybe long after I’m gone but it has to be
done because housing, housing, housing is a major issue. And you are talking about people
being evicted; where are they going to go? And I think what we will be looking for in terms of
the ARPA funds or the American Care Funds or anything else that we can to start putting up
buildings having strings attached so that the developers once they’ve paid it off don’t have to
say, once I sell it to somebody else and make a bundle because that’s what is happening now.
NEXT MEETING DATE
November 9, 2021 AT 4:00 PM
ADJOURNMANT
Mayor Robin R. Christiansen called for a motion to adjourn. Councilman Fred Neil moved for
adjournment, seconded by Dave Hugg, unanimously carried.
Meeting adjourned 4:25PM.
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Economic Development Committee
Agenda
September 13, 2022 – 4:00pm
The Economic Development Committee Meeting was held in person and by video conference on
September 13, 2022 at 4:00 p.m. with Mayor Robin R. Christiansen presiding. Committee
Members present in person or via video were Councilman Fred Neil, Kim Adams, Clayton E.
Hammond II, City Manager Dave Hugg, and City Planner Mary Ellen Gray. Councilman Ralph
Taylor and Designee of Downtown Dover Partnership Diane Laird were not present. Guests
present were Dr. Stacey Downing with Delaware State University, Tasheema Heyliger, Alankato
Cobb, and John Heyliger with City Wide Facility Solutions, Linda Parkowski with Kent
Economic Partnership and Horace Williams, III with Parents Day Off. Public present were
Bobby Wilson, Ms. Ann and Anthony Floyd.
WELCOME
Mayor Christiansen stated, the meeting will not be called to order at this time due to lack of
quorum. The purpose of the Economic Development Committee is to foster and nurture the
business in our city both those that we already have and to bring new job s and opportunities to
our community. There are no action items that require a vote; proceed to presentations.
DSU DOWNTOWN CAMPUS PRESENTATION – DR. STACY DOWNING & DR.
TERRELL HOLMES
Dr. Terrell Holmes representing Delaware State University, the DSU downtown campus. I’m
here to talk to you tonight about year two of the Delaware State University downtown campus;
some of the things that are happening there and some of the things that we are doing. As you
know we acquired the Wesley campus last year, July 2021. Last year we had a soft opening, we
housed about 150 students on campus, and we had approximately 70 sections of courses. This
year our President tasked us with not only expanding the footprint of Delaware State University
but also to move from a soft opening into more of a full capacity opening. Last year a lot of
work went into renovations and making sure that the campus was up and available to handle full
capacity.
Dr. Terrell Holmes reviewed the presentation entitled “DSU DOWNTOWN YEAR TWO”
Attachment #1.
Mayor Christiansen asked, what the plans are for the old Dover Public Library. Do you have any
plans in your master plan for that building to be utilized? Dr. Holmes responded that the DSU
master plan is still coming together. So, there have been some ideas thrown around as it relates to
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how we are going to use that space but as of right now there has not been a final determination as
to how we are going to use that space.
Mayor Christiansen stated that there was a temporary Memorandum of Understanding between
the Friends of Old Dover, which is the historical group, and Wesley College prior to their
departure in regard to the Carriage House that is at the rear of the Public Library for them to
possibly use that as a museum. Do you see that as a possibility for them to take that space? Dr.
Holmes responded, speaking for Delaware State University we still intend to honor everything
that we obligated ourselves to. So, if that was an agreement than Delaware State University will
honor the agreement. Mayor Christiansen state that he appreciates that.
Mayor Christiansen stated that he has two other things. Do you have plans or is there a policy in
place for the Delaware State University Downtown Campus to interact with the community that
are in the vicinity of the college? Dr. Holmes responded that there are plenty of opportunities.
We are looking at new ways to connect with the community whether it be giveaways, workforce
development opportunities, and all kinds of things that we are looking to do. As you know, we
moved our parade to go through downtown Dover and we also have offered community days
where we have given away free things. We’ve brought on different community organizations
and leaders to be part of that day where we could be kind of a hub for an opportunity of the
community to come in and offer; they can be provided some of the services of the many
organizations. So we see ourselves kind of a catalyst to connect the community with our
partners to make sure that we are serving our surrounding communities. Mayor Christiansen
stated, Dr. Holmes you mentioned something early on in the discussions with the acquisitions of
the Wesley campus was the opportunity for Delaware State University to develop a workforce
development program for the residents of the area and other interested folks. I think you have
told us that that is one of the goals that you are looking at. Workforce development and
entrepreneurship in the community. Dr. Holmes responded, yes absolutely. How we can
revitalize this community and serve the entire community.
Councilman Neil congratulated Dr. Holmes for being chosen as #2 (and climbing) in a recent
magazine article of the historic black colleges and university. And they didn’t even know about
all these plans. You’ll be #1 once they find out. I was so proud to see that and read that because
it is definitely a climb, it is definitely a badge to be proud of for all universities and you were #8
there. The only thing I have in the notes that I’ve made based on everything that we had in our
packets was, what is happening with our renovation cost? Have they gone sky high like we are
seeing when we are dealing with our budget here and allowing for overage? How is that
affecting you in all of these renovations that are doing and are you able to hold onto that? Dr.
Holmes said, as you can imagine, we’ve been on the campus for over a year and every time it
rains, it thunderstorms, or the wind blows hard, we are kind of looking around every corner
because we are still learning the lay of the lands. So yes sir, you can imagine it can be pretty
expensive but it’s an investment in Delaware State University. We’ve been doing this for over
130 years, and we have an opportunity to expand our footprint. And not only expand it but to
help our community at large. It’s an opportunity for us and we see it as an investment to better
establish, not only Delaware State but also to establish Dover Delaware and Delaware State as a
whole.
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Councilman Neil stated, you indicated that in September in terms of the bookstore, the dining
hall is already open and the student game room; is that already on target for an opening in
September. Dr. Holmes stated that the game room was delayed a little bit but as of right now
again the cafeteria was ahead of schedule. The bookstore we are right on schedule. But the
student recreation room is a little delayed but that is expected. We have some folks that are
working really hard but as you can imagine in some cases they are being pulled to the main
campus and then they are being pulled to the downtown campus. They are splitting crews.
Some of the folks managing the construction and renovations, they are having challenges finding
crews or folks to do what it is they have to do. So, some of those things have a bearing on your
timeline. So as of right now we are on schedule with everything except for the game room, that
may be a little delayed. Our students have been gracious, and they have been hanging in there
with us and we’ve still got good weather, so they don’t mind hanging outside a little bit longer.
But we know that is something we have to push to be aggressive with as the weather begins to
change.
Councilman Neil asked if they have a regular bus route that goes between the two campuses? Dr.
Holmes answered yes, we have a shuttle service that meets the needs of our students that runs
about every 15 minutes or so. So that our students as they need to move between campuses
which happens in some cases because we have again about 500 students that are staying on
campus. They need to move from one campus to the other for things like the bookstore. Or
there may be an event on the main campus or an event on the downtown campus that the students
need to move back and forth. That is something that begins at about 7am and runs through the
evening hours.
Councilman Anderson stated that he listened to the questions, and I really don’t have anything
else unique to add. Thank you for what you are doing. Great job. We look fo rward to you being
a part of this community downtown and an even greater level than you have been before, and we
thank you for the work that you are doing with the Comprehensive Plan being done with Mosaic
and the coordination that you have with that as well. There are things that are going to appear
with that coordination. Thank you for everything, I’m excited to see what is going to happen
next.
Mayor stated that he has two questions for Dr. Holmes. The Cannon House, are you going to use
that for administrative purposes, or have you determined what you are going to do with that
property? Dr. Holmes responded that they have not fully determined that yet.
Mayor Christiansen asked if there was anyone in the audience that had any questions. Anthony
Floyd, lives at 326 Northdown Drive, Dover DE 19901. Relevant to the downtown center that
Delaware State University wants to do. First of all, I want to say publicly that I think it is
phenomenal for Delaware State to provide a urban partnership with Dover in the center of the
city. That to me, in my view, is beyond phenomenal because I believe that it could have
potentially catalyze economic development in the area that needs it the most. My question is in
reference to, I understand that Delaware State University was awarded, particularly as it relates
to the Cure Initiative, $1 million. Specifically earmarked for the development of the Cure Center
for Urban Research and Economic Development. I think this will be a great boom to our city. I
heard that will be a building proposed in Loockerman area for the Center of Urban Research.
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And included with that is the $1 million funding that was pushed by Co ngresswoman Lisa Blunt
Rochester to spur economic development in small business incubation leading to catalyzation of
small businesses. If you could expand and educate us on the dynamics of the Barrows Building
at the corner of Loockerman and State may be the interim headquarters for this initiative. And
the possible launch and development of a building and how it will partner in the urban
community, especially around that area of where the development is. Dr. Holmes responded
that he doesn’t know much about it except for what was in the paper. We have some very smart
folks in our College of Business, including Dr. Michael Casson, who know all the details about
that. I do know that we are looking at a location downtown to be considered as you just
described it, kind of an incubator for that development. He does not know the details about it but
again Dr. Michael Casson and some very smart folks in the College of Business are heading up
that conversation.
Mayor Christiansen stated that Congresswoman Lisa Blunt Rochester did give $1 million.
Delaware State University is partnering with NCALL, and they are going to put their workforce
development operation in that building that is at the northeast corner of New Street and Division
Street. They are also going to take the very successful Launcher Program for small business
entrepreneurs that will be located at that particular location. Dr. Casson along with Dr. Allen,
that is their dream and that is their baby. The ground was turned on it and we should see a nice
3-story brick building that is going to be an anchor for Workforce Development in the
community as well as the Launcher Program for small business entrepreneurs.
Councilman Neil commented that Mosaic is without a doubt a leader in what they have done.
And what they are doing with the University as part of that with Dr. Casson is to layout
everything in area and bring up everything that can be developed. All the nooks and crannies,
transportation of how to get in and out. And we haven’t seen that global view yet of what they
have brought to the table. The type of housing - low income, middle income, and luxury housing
– is part of what we need and I’m sure that we are going to hear more about it from Linda
Parkowski about the need for Workforce Development. We have businesses to come here but
nobody to work them. All of that is part of Mosaic. And to see that coming together and one bit
of that that I keep pushing is the LED lighting smart lighting system is ready to go. That is the
area where it is going to get placed and its part of this global view with all the pieces coming
together. But we don’t see it quite yet. As we see it coming together, we are going to see
something that is massive because they’ve done the job elsewhere.
CITY WIDE FACILITY SOLUTIONS PRESENTATION – TASHEEMA HEYLIGER
My name is Tasheema Heyliger and I’m with City Wide Facility Solutions Delaware and once
again, thank you Mr. Mayor, Councilman and all the committee members and I’m just so excited
sitting here in the audience hearing what the committee embodies and nurturing the businesses in
the city and the growth that we like to see in terms of workforce and expansion and development
with what Delaware State University is doing and what we want to do here in Dover. I like to
say that we chose Dover as the city to operate our business. So we provide services through the
entire state of delaware and I’ll get into that further into the presentation but I want to start out by
saying that we chose Dover as a place to have our office and operate our business. We are
excited about the opportunity to build our business here in Dover and being members and
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residents of Kent County. We are really excited about that. I’d like to introduce my self and the
other owners, managing partners that are here with me today. Like I said, I’m Tasheema
Heyliger, Alankato Cobb, and John Heyliger and together between the three of us, we have over
75 years of experience. We want to make a positive impact in the community that we serve.
Tasheema Heyliger reviewed the presentation “City Wide Facility Solutions” Attachmen t #2.
Councilman Neil state that the city has so many problems with landlords; I hope you can get to
them to take care of the problems they have so we don’t have to find them. We have a whole
bunch out there that just don’t take care of their properties.
Councilman Anderson said, welcome to dover and thank you for locating here.
Mr. Floyd is impressed that the city is entertaining a company like this and we need this. I’m the
former State President of the NAACP here in Delaware and I am so happy that there is a
possibility to have a company like this that would be flexible enough to work with small business
enterprises and I’m very happy because this could potentially be catalyzed as economic growth
for minority business enterprises and our women owned businesses which is greatly needed.
Horace Williams represents PDO, asked if you walk into buildings with your new hired staff and
show them what to use and what not to use? Are there classes to teach them not to mix
chemicals? And what to use on different surfaces such as plastic, glass, wood furniture, etc. Do
you train your staff on what to use and when to use it? And are you walking with them at the site
for the first time, so they have an understanding of what they are doing?
Responding to Mr. Williams, Ms. Heyliger stated that they don’t have staff that actually do the
services, we partner with the independent contractors, and they do the work. When the account is
acquired, there is a facilities service manager that walks the entire building to ensure that we
have captured the scope of work and make sure if matches what the independent contractor can
provide. Because of the partnership we have with the network of vendors for our suppliers, we
also provide training for the vendors in our office. That will be free of charge to our independent
contractors that partner with us or even if they choose not to. Alankato added that they talk with
the independent contractors to find out what chemicals they are using.
KENT ECONOMIC PARTNERSHIP PRESENTATION – LINDA PARKOWSKI
I’m Linda Parkowski Executive Director of the Kent Economic Partnership. I’m going to go
through the presentation pretty quickly because some of you have seen the presentation before.
So today I’m going to focus on Dover and Kent Economics Partnership with Dover.
Linda Parkowski reviewed the presentation “Kent Economic Partnership” Attachment #3.
Councilman Neil questioned Garrison Oak; the city made an agreement to sell that property. Are
we ok with what is happening with that?
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Responding to Councilman Neil, Dave Hugg stated that the sale is in progress. The city has a
signed contract for two of the lots with a settlement before the end of the year. We have a signed
contract for two other lots which we hope to settle on in the Spring. And we have a letter of
interest on a fifth lot from a different buyer who is looking for a decision on it early next year.
But interestingly, almost the day that we talked about putting that property up for sale we started
to get a lot more inquiries from people who realized that we’ve had it sitting out there but never
paid attention. We are moving forward. We tried to sell as one big parcel but because of
financing the buyer needed to do it in individual lots so that is where we are.
Responding to Councilman Neil, Dave Hugg said, that’s one of the projects that triggered the rail
study. Early in our discussions and planning efforts, the property was being discussed as multi
use or some kind of zoning that would allow, or land use classification that would allow for other
than residential. Unfortunately, at that particular time there was financial interest in acquiring
the property for residential purposes and so that is what happened. That’s a problem we run into
quite frequently. Ms. Parkowski stated that if we could have it zone industrial, we could
probably find a tenant pretty quickly. We have a corporate jet flying in Thursday looking at 20
sites and they need to be on the rail; 25 acres on the rail. We are working on their tour book as
we speak. The rail has become extremely important in the industrial sector.
Councilman Anderson asked if they need any help getting the joint use agreement moved along?
It’s been completed for about three years now. Ms. Parkowski responded that it is in DelDOT’s
hands. There’s an indemnification issue right now and they are trying to work it out between the
Department of Defense and DelDOT, who owns the property. That’s about all I know. They’ve
been working on it.
Ms. Parkowski stated that Garrison is going to go pretty quickly. East Dover is pretty much
utilized. We don’t have enough industrial space developed yet in this area. People and
companies want to be in Dover because of your municipal services.
Mr. Floyd state that two and a half years ago, the general assembly ratified the largest workforce
development project in the history of Delaware, which is the Port of Wilmington project, $1.6
billion project. What I’m asking is, can our organization since we want to be the logistical hub in
central delaware and that the port expansion project will be coming down this way , can we tie
the logistical development warehousing particularly refrigerator housing to facilitate the already
proposed Port of Wilmington expansion project? Now mind you this was the critical project for
our current Governor. They already have in place the global port operator but covid kind of
slowed things down. They projected that there were going to bring about 5,000 jobs. I’m happy
about this industrial development in Dover and logistical development. Can we tie these
developments with what was proposed as the largest workforce development project in the
history of Delaware? Can we tie that in? Second of all I have a question in reference to Garrison
Energy Center and what it is about and if they are going to tie into the inflation reduction act
whereby our President, Congress has already ratified $280 billion towards energy and renewable
energy projects. Could you touch upon that?
Ms. Parkowski responded that the Port of Wilmington project there’s still a lot of land around the
port. There’s available land along the coast around the port. They also have the Edgemoor
Page 12
Economic Development Meeting of October 12, 2021 PAGE 7
Center that they are going to develop. That needs to be constricted before anything would start
traveling south. We do see in the Duck Creek campus in Smyrna. We do see a lot of the logistics
coming there. So, the movement is going to move south as 1-95 constricts, less land along South
Jersey, Pennsylvania; you’re going to pay a lot more than you are in Delaware. We in central
Delaware are well positioned for the logistics. The energy that you talked about, we are seeing it
in our county with the number of applications for solar farms and I’ll let Dave talk about the
Energy Center. Solar farms are great for energy, but they don’t bring good paying jobs for our
citizens and that is why the Kent Economic Partnership has not fully embraced this. There is
definitely a need for renewable, but the long lasting good paying jobs is one of our goals. Mr.
Hugg added that the Garrison Oak Park has two energy facilities that have been there for well
over 10 years. The one is one of the first solar facilities in Central Delaware and was known as
the 10 mg Dover Sun Park. Every day it is cranking out energy and we are one of the consumers
of that output. There’s also the Calpine generation facility, they are a combine cycle gas/fire
modern generating facility generating into the grid. We get some energy from them, and we hold
hedges against future energy costs with them because they are right here, and they have been
very competitive. We are also a primary outtake customer for the proposed Freeport solar
facility down near Harrington that is about a 50mw facility that will be part of our portfolio.
And Calpine has expressed an interest in some solar facilities on property next to the city but I’m
not sure if that will go forward. Solar projects right now are having a tough time getting through
the Federal Energy Commission and the PGM Grid System. So, I’m not sure whether that will
happen, but they are two important energy facilities that are part of the city’s electric portfolio.
The other piece of good news is that the city got a $5 million grant from the US Congress from
Senators Carper and Coons and Representative Rochester a couple years ago for a significant
expansion of the electric substation that serves the east side of Dover, specifically Garrison and
that is under design and construction right now.
PARENTS DAY OFF (PDO) PRESENTATION – HORACE WILLIAMS, III
Anywhere we all have one thing in common, none of us in this room can we say we asked to be
born. You will never meet anyone that said, I want to be born. When we get together and we
meet our spouse we have children who we try to prepare for. You can go out and buy a crib,
stroller, get some pampers, have some wipes to have things ready but one thing that we cannot
prepare for is mentality. What that child’s mentality is going to be and that is why we at P.D.O.
thing that a lot of parents need the day off. Because kids with special needs which they call non
communicable diseases, they need extra care. P.D.O. is a therapeutic facility which will have
nutritional therapists, physical therapist, aromatherapy, spa therapists which are all the major
components of humanistic therapy to make up the therapeutic care that they need. A lot of these
kids don’t want to sit down and talk one on one with someone. So, they want to be able to come
to a facility, like a resort. They want to come out and have fun, laugh a little bit. It works for
them and give parents time to themselves. So, a lot of people you want to know why Mr. and
Mrs. Smith aren’t smiling in the neighborhood, it’s because they haven’t had a place like P.D.O.
to help them take their kids to. So now when you see Mr. and Mrs. Smith, they may say hello
since they were able to take that vacation or just relax knowing that their kids are well taken care
of. At P.D.O. the child will come in and be placed with a tag on their clothes. The mother and
father will have an app that will be able to find their child immediately.
Page 13
Economic Development Meeting of October 12, 2021 PAGE 8
Horace Williams, III reviewed the presentation “P.D.O. Parents Day Off” Attachment #4.
Councilman Neil asked if it was real or proposed? Cost, who pays? Mr. Williams responded that
it is proposed. As far as cost, we are talking about an annual staff salary of $1.5 million that
would bring Delaware, particularly Dover, $100,000 a year in tax money. We plan on having
over 50 plus, maybe 100 employees so there will be taxable money coming in. To run the
facility every year it’s going to cost about $2 million. I’ve already talked to Sysco about food
distribution and their prices were phenomenal. Sysco told me $15 a person for breakfast, lunch,
dinner and a snack with drinks for all.
Councilman Anderson asked if there was a timeline. Mr. Williams responded that his timeline
was yesterday. I’m hoping that I can meet and get with the right people that we can get the
correct investment needed. These are children with Downs Syndrome, Russell Silver Syndrome,
Asperger’s and a lot of people don’t understand what causes it. If you go with Asperger’s, there
is an extra chromosome on number seven of our makeup which causes Asperger’s. There’s an
extra chromosome on number thirteen which causes Russel Silver Syndrome. And our twenty
first chromosome, there’s an extra one in there which causes Down Syndrome. A lot of people
think that it has to do with parents on how they smoke, drink; it does play a factor but it’s not the
main cause. The main cause is that not everybody is compatible. You may meet your wife and
think that you are compatible with her, but she may not be the one to make that baby. And we
are not saying that we don’t want you to make that baby because we are all welcome. But eac h
one of those children need help. And that is what this facility is going to be based on. Helping
the children that need.
NEXT MEETING DATE
October 11, 2022 AT 4:00 PM
ADJOURNMANT
Mayor Robin R. Christiansen called the meeting adjourned at 5:45PM.
Exhibits
Exhibit #1 - DSU DOWNTOWN YEAR TWO
Exhibit #2 - City Wide Facility Solutions
Exhibit #3 - Kent Economic Partnership
Exhibit #4 - P.D.O. Parents Day Off
Page 14
Attachment #1
DELAWARE STATE UNIVERSITY
DSU DOWNTOWN:
Year Two
Dr. Stacy Downing
Chief Administrator, DSU Downtown
Dr. Terrell Holmes, Associate Vice President
Page 15
Attachment #1
DELAWARE STATE UNIVERSITY
Members of the Team
• Strategic Initiatives/DSU Downtown Team
• Dr. Stacy Downing, Chief Administrator/Vice President
• Dr. Terrell Holmes, Associate Vice President
• Ms. Lisa Hinton, Executive Assistant
• Dr. Marsha’ Horton, Special Assistant
• Academic Affairs, Wesley College of Health and Behavioral
Sciences, Dr. Gwen Scott-Jones (Dean)
- Dr. Eleanor Kiesel, Associate Dean
- Dr. Robert Mason, Assistant Dean
- Ms. Trina Walker, Admin. Secretary
- Ms. Cookie Shockley, Admin. Secretary/Budget Analyst
Page 16
Attachment #1
Academic Department Locations
• Dean’s Office College Center, 3rd Floor
• Department of Public and Allied Health, Slaybaugh Hall, 2nd Floor and
Cannon Hall, 1st Floor
• Department of Psychology, Budd Hall, 1st Floor
• Department of Social Work, Budd Hall, 2nd Floor
• Department of Nursing, Johnston Hall (Entire Building)
• Academic Advisement, Budd Hall, Lower-Level
Page 17
Attachment #1
DELAWARE STATE UNIVERSITY
Expansion from Fall 2021 to 2022
• Five Residence Halls available
• Carpenter Hall
• Gooding Hall
• Malmberg Hall
• Williams Hall
• Zimmerman Hall
• New Classrooms available (College Center, Slaybaugh, Cannon)
• Library services available daily
• Transition from Allied security to DSU Police and Public Safety
• All WCHBS departments, faculty and staff moved to DSU Downtown
campus
• DSU Call Center
• Office of Student Success for WCHBS
Page 18
Attachment #1
DELAWARE STATE UNIVERSITY
Opening late September
• Bookstore
• Dining Hall
• Student Game Room
Page 19
Attachment #1
DELAWARE STATE UNIVERSITY
Year Two Renovations
• Student Recreation
• Bathrooms (ADA compliant)
• Zimmerman and Malmberg room renovations
completed
• Residence Hall bathrooms in-progress (Carpenter,
Williams and Gooding
• Classroom Readiness
• Building stair renovation Dulaney, Slaybaugh,
Gooding and Williams Hall
Page 20
Attachment #1
DELAWARE STATE UNIVERSITY
Classrooms and Sections
• Upgrade technology in each classroom
as needed
• As classes grow, use bigger classroom
spaces
• PPE is stationed in every classroom to
promote safety
• Classroom renovations
Page 21
Attachment #1
DELAWARE STATE UNIVERSITY
Engagement Activities
• Curative Testing site
• Downtown Dover Master Planning
opportunities
• Campus Meet and Greet
opportunities
• REACH 2026 update
• Classroom Readiness (technology
This Photo by Unknown Author is licensed under CC BY-NC
updates
Page 22
Attachment #1
DELAWARE STATE UNIVERSITY
Academic and Student Success Committee
Reimagine
Reconceptualize
Dream big!
Page 23
Attachment #2
theyliger@gocitywide.com
(302) 526-2833
City of Dover Economic Development
Committee Meeting
September 12th, 2022
Page 24
Attachment #2
Who Are We?
Work History
Over 27 years of impressive success in the sales, facilities
management, and engineering industry
Over 25 years of Finance Management experience
Over 25 years experience in Healthcare and Administration
Values
God is the foundation for our values and role model we follow:
Community
Accountability
Professionalism
We decided to become a part of the City Wide Team to make a
positive impact on the people & communities we serve; and create
generational legacy & wealth.
2
Page 25
Attachment #2
Topics
Who is City Wide?
Overview of City Wide
The City Wide Business Model
The First Choice for Facility Solutions
The Contractors we Partner With and The Partnership With City Wide
How Can We Help Independent Contractors?
Questions
3
Page 26
Attachment #2
Who is City Wide?
City Wide Facility Solutions is the largest Management Company in the building
maintenance industry, facilitating janitorial and more than 20 additional
maintenance services for every client. But we do more than just manage
maintenance services for commercial facilities—we pride ourselves on being a
partner that helps building owners save time and solve problems.
4
Page 27
Attachment #2
Overview of City Wide
And growing!
City Wide System
More than 60 Years of Industry Experience
More than 70 locations across the U.S.
Thousands of buildings serviced
Over 7,000 Independent Contractors
City Wide Facility Solutions - Delaware
Opened in 2022
Looking for Contractors that specialize in janitorial and other
commercial facility services
5
Page 28
Attachment #2
The City Wide Business Model
We are “one point of contact” facility management solutions
company.
We align with independently owned and operated businesses
to perform janitorial and building maintenance services.
These businesses provide direct labor for us while we provide
professional management for our clients.
6
Page 29
Attachment #2
Customized Program
Dedicated Contact
The First Choice for Client Focus
Facility Solutions 20+ Facility Solutions
Routine Inspections
24-Hour Complaint Resolution
7
Page 30
Attachment #2
Contractors we Partner with Perform the Following Services
JANITORIAL SERVICES
Janitorial Supplies Strip & Wax Floor Care Window Washing
Burnishing Parking Lot Maintenance Construction Cleans
Carpet Cleaning Detail Cleaning Painting
Lighting Services Disinfecting Lawn & Landscaping
Kitchen Cleans Pressure Washing Snow Removal
If You Offer These Services… We can GROW together!
8
Page 31
Partnering with City Wide
Attachment #2
What we provide:
Sales
Customer Service
Account Management
Client Issue Resolution
Billing
Collections
9
Page 32
Attachment #2
Partnering with City Wide
What Independent Contractors provide:
Cleaning Services Specialized Experience
Crews Chemicals Equipment
10
Page 33
Attachment #2
City Wide Vendor Network…
11
Page 34
Attachment #2
Increase their income
Steady guaranteed cash flow
How Can We Grow their business
Help Independent
Support client expectations
Contractors?
They can focus on the work, not
selling or billing/collections
12
Page 35
Attachment #2
Guaranteed Payment
City Wide guarantees payment for all work
provided by all our contractors on the 10th of
every month*
*Exclusions may apply for National Account work.
13
Page 36
Attachment #2
Any Questions?
Page 37
Attachment #3
Dover Economic Development Meeting
KEP Outline
September 13, 2022
• About Kent County
• KEP Services
• Dover activity and inventory
• KEP marketing
• Lead generator
• Project report
• Central Delaware Future
Page 38
Attachment #3
Economic Development Meeting
September 13, 2022
1
Page 40
Public Partners
Attachment #3
Page 41
Sponsors
Attachment #3
Page 42
Attachment #3
Covering All of Kent County +
5
Page 43
Attachment #3
What You Think of Kent County
6
Page 44
Attachment #3
But We Are Actually This
7
Page 46
Attachment #3
KEP Services
• Sending Leads
• Site Selection Assistance
• Site Selection Tours
• Business Outreach Programs
• Sites Available on Website
• Capital and Financing Programs
• Business Incentives
• Workforce and Higher Education
Resources
• Regulatory Assistance
9
Page 47
Attachment #3
Kent County Growth Fund
• Existing businesses in Kent County
looking to grow and expand
• Offers below market interest rates
• Can be used for real estate
acquisitions and renovations,
equipment, and more.
10
Page 48
Attachment #3
Dover Sites Submitted for Leads
• KEP has submitted Dover sites over 150 times
• Over 100 Dover sites currently being marketed on our website
11
Page 49
Garrison Oak Technology Park
Attachment #3
PROPERTY DETAILS – For Sale
County: Kent Zoning: Industrial
Total Acres: 10-14 Acre Lots Level and Clear Lots
Challenges: Access to Rt 1, Swales, Zoning 12
Page 50
Road Network
Attachment #3
Potential Road
Connection
Enhance access to
Garrison Oak
Technology Park
and the Central
Delaware Aviation
Complex
16
Page 51
Attachment #3
East Dover Industrial Area
Running out of Land!
14
Page 52
Attachment #3
East Dover Industrial Area
Warehouse
Warehouse
Warehouse
Warehouse
15
Page 53
Attachment #3
East Dover Industrial Area
Large
Site Readiness
Warehouse off
TIIF
Lafferty Lane
16
Page 54
Attachment #3
Frito Lay
Large
Warehouse
TIIF Approval
opportunity off
Lafferty Lane
17
Page 55
Attachment #3
Dover Logistics Center
To begin
building in
Site Readiness October 2022
TIIF
Complete by
September
2023
18
Page 56
Attachment #3
East Dover Industrial Area
Site
Readiness
TIIF
Prime Location
Off Bay Road
19
Page 57
Attachment #3
SUNROC BUILDING
80 % Leased
20
Page 58
Attachment #3
Dover Warehouses planned
22+ acre parcel Located in the
Perfect for warehouse/ Enterprise Park Dover
distribution
21
Page 59
Attachment #3
#1 Tool is Website
22
Page 60
Attachment #3
Trade Shows
• International Economic Development
• International Warehouse Logistics Association
• Site Selectors Guild
• MODEX- Logistics Conference
• ICSC@Mid-Atlantic
23
Page 61
Attachment #3
Site Selector Forums
• Consultant Connect Forum
• Area Development Consultants Forum
• Logistics Development Forum
24
Page 62
Attachment #3
Regional & National Advertising
• Baltimore Business Journal
• Business Facilities
• Mid-Atlantic Real Estate
• North East Real Estate Business Journal
• Philadelphia Business Journal
• Site Selection Magazine
25
Page 63
Website Brings Results
Attachment #3
26
Page 64
Attachment #3
Lead Generator
Generate leads and
send to broker,
industry, and
municipal partners
27
Page 65
Attachment #3
Kent Economic Partnership
28
Page 66
Attachment #3
34 Projects in the Cue
Types of Projects
• Manufacturing • Distribution
• Healthcare • Recycling
• Other
29
Page 68
Prepare for the Future Attachment #3
Garrison Oak Business & Technology Center
Needs Site Readiness Funds for redesign work
31
Page 69
Prepare for the Future Attachment #3
Central Delaware Aviation Complex
Existing CDAC
Needs 2nd
entryway
Needs to be developed after JUA signed
32
Page 70
Rockport 2.0 Attachment #3
• Targeted Industries still the
same:
– Warehousing, Distribution &
Logistics
– Small to medium Manufacturing
– Health care
– ** Now have workforce data**
33
Page 71
Prepare for the Future Attachment #3
E-W Truck Study
Purpose
Identify future truck-related
road improvements to position
us for more logistics,
warehousing, and distribution
opportunities
34
Page 72
Prepare for the Future Attachment #3
Dover Freight Study
Purpose
Enhance connections and
access to the Garrison Oak
Technology Park and the
Central Delaware Aviation
Complex to and from the
regional highway network.
Moved from FY28 to FY25
Planning
35
Page 73
Prepare for the Future Attachment #3
Rail Corridor Study
Purpose
Identify and preserve
land along the rail in
Kent County for
future industrial use
36
Page 77
Attachment #4
P.D.O.
Parents Day Off
Page 87
Attachment #4
Physical Therapist
Page 94
Attachment #4
Spa Therapist
Page 98
Attachment #4
Nutritional Therapist
Page 110
Dr. Vilicia Cade
CEO & Superintendent
Capital School District
Taking a Two-pronged Approach
to Supporting Economic Development…
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 111
“A Dynamic Economy Begins
with a Good Education.”
Dr. Bob Taff
Center for Educational Excellence,
University of Dayton
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 112
The Role of K-12 in Economic Development
• Unique responsibility of preparing the future workforce
“Educational Excellence today for a Changing Tomorrow”
• Businesses want to place their companies in community with
thriving schools
• The forgotten “Captive Audience”
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 113
Will Our Children Be Prepared
As you watch the video I ask that you envision a
child that you care about and ask yourself what
aspirations and dreams you have for this child?
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 114
Show the Video of The Future of Work:
Will Our Children Be Prepared?
https://youtu.be/59d3UZTUFQ0
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 115
Dover Middle School Campus
School of Excellence School of Innovation
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 116
K-12 Schools have the Unavoidable
Responsibility….
Schools must change and create new paradigms to align to the
changing needs of our evolving technological world…..
Schools must be responsive the wholistic needs to advance the
quality of life to support a health economic growth
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 117
Launching an Era of Excellence through Innovation
Students:
• Focus on work-based learning and career exploration earlier
• Support pivotal partnerships with central Delaware business to create
pipelines and pathways to living wage earning opportunities
• Service learning and connecting students to our legislators deepen sense
of community, belongingness and Senator Pride
• STEAM integration and intentionality
Parents:
• Parent leadership programs that provide opportunities to upskill and
connect to employment opportunities to raise the quality of life
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 118
Economic Development is everyone’s responsibility
K-12 is at the foundation of this effort…….
“Technological innovation is indeed important to economic
growth and the enhancement of human possibilities.”
Dr. Leon Richard Kass, University of Chicago
Spurring the Audacity of Hope to Achieve Excellence through Innovation
Page 119
TOURISM IN
KENT COUNTY
PETE BRADLEY
PRESIDENT
KENT COUNTY TOURISM CORPORATION
Page 120
YOUR Kent County Tourism Team:
Pete Bradley
President
pbradley@visitdelawarevillages.com
Catherine Jenkins
Marketing & Communications Manager
cjenkins@visitdelawarevillages.com
Rachel Rohm
Visitor Services Manager
rrohm@visitdelawarevillages.com
Debra Eashum
Part-time Group Sales Manager
deashum@visitdelawarevillages.com
Page 121
WHO IS KENT COUNTY TOURISM CORPORATION?
Mission Statement
Kent County Tourism Corporation (dba Delaware’s Quaint Villages)
is the official destination marketing organization for the county and its jurisdictions,
whose mission is to generate incremental economic impact for the community through
the attraction of visitors, especially overnight visitors.
It is a self-governing private not-for-profit 501(C)6 corporation with a Board of Directors established in 1990
Page 122
IMPORTANCE OF TOURISM
“It All Starts with a Visit”
Tourism is
Everybody’s Business
Visit, Live, Work –
All are interconnected
Page 123
VALUE OF TOURISM IN DELAWARE
• In 2019, there were 10.4 million visitors to the State of Delaware.
• The Delaware tourism industry is the 4th largest private employer in the
state, employing 45,500 people.
• The tourism industry generated $568 million in state and local government
taxes/fees in Fiscal Year 2019.
• Without tourism, each Delaware household would pay an additional $1,564
in taxes.
• The average visitor spent $315 per trip in 2019
Sources: D.K.Shifflet
& Rockport Analytics
2019
Page 124
HOW ARE WE FUNDED? PUBLIC ACCOMODATION TAX (PAT)
Current Public Accommodation Tax Allocation
HOW IT’S ALLOCATED:
General Fund – 5%
Beach Replenishment – 1%
Delaware Tourism Office – 1%
Local County CVBs – 1%
TOTAL COLLECTED BY STATE – 8%
12.5%
allocated by the State to the Local County CVB’s from the PAT Tax
goes to Kent County Tourism Corporation to promote Kent County to tourists.
$413,000 in FY22
Note: FY 21 PAT Revenue was $324,000
Pre-Covid FY 19 PAT Revenue was $461,000
Page 125
PUBLIC ACCOMODATION TAX (PAT) COVID IMPACT
Month 2019-2020 2020-2021 Inc (Dec) % Inc. (Dec)
April $ 33,496 $ 19,062 $ (14,434) -43.09%
May $ 35,661 $ 11,026 $ (24,635) -69.08%
June $ 47,907 $ 12,043 $ (35,864) -74.86%
July $ 60,615 $ 22,673 $ (37,942) -62.60%
August $ 52,712 $ 33,855 $ (18,857) -35.77%
September $ 42,992 $ 38,954 $ (4,038) -9.39%
October $ 36,793 $ 25,755 $ (11,038) -30.00%
November $ 44,427 $ 21,193 $ (23,234) -52.30%
December $ 34,110 $ 20,041 $ (14,069) -41.25%
January $ 30,352 $ 26,247 $ (4,105) -13.52%
February $ 20,939 $ 16,305 $ (4,634) -22.13%
March $ 24,167 $ 21,370 $ (2,797) -11.57%
Total $ 464,171 $ 268,524 $ (195,647) -42.15%
Page 126
KENT COUNTY TOURISM- PARTNER SUPPORT
• Kent County Levy Court ARPA Grant Programs
• Kent County Tourism and the Central Delaware Chamber of Commerce played a key role in developing the grant
program specs/logistics to gain approval from Kent County Levy Court
• Hospitality Grant Program
• Eligible organizations- Hoteliers and Banquet Meeting Facilities
• 23 organizations awarded a total of $995,000 in grants
• Small Business Grant
• For profit small businesses with 100 or less full-time equivalent employees
• 140 small businesses awarded approximately 2.2 million in grants
• Fiscal 23- Kent County Tourism expanded sponsorship plan
• Dover Days Event
• Dover Air Show
• Delaware State Fair
• New proposed County Major events
Page 127
WHAT WE DO
We lead the Kent County Tourism Industry to
work together to generate visitor spending by
developing and implementing comprehensive
destination marketing programs.
► Marketing/Communications inspires visitation
to benefit the local tourism economy
► Group Sales attracts the memorable
experiences that motivate group travelers and
provides fuel for our marketing machine
► Visitors Services ensures Visitors get the most
out of their stay, spend more, enjoy themselves,
tell others & come back soon (CTA)
► Industry Relations lifts the industry and acts as
the conduit between Kent County Tourism and our
tourism partners
Page 128
WHAT TOURISTS LIKE ABOUT KENT COUNTY
History and Heritage
Outdoor Recreation
Breweries, Wineries, and Distilleries
Page 129
OUR WEBSITE
240,000+
Visitors Per Year
❑ Responsive Design
❑ Vivid Photos & Video
❑ All Tourism related businesses have listings
❑ Community Event Calendar
❑ Itinerary and Tour Suggestions
w w w .Vis it D e law are Vil lag e s.co m
Page 131
KENT COUNTY TOURISM
“THE VILLAGER”
Sponsored by
Chesapeake Utilities
Ford Transit 250
Van runs on
Natural Gas & Gasoline!
• Kent County Tourism in partnership with Chesapeake Utilities
created the Mobile Visitor center “The Villager”.
• The center is a 250 Ford-Transit that has been converted and is
equipped to run on Compressed Natural Gas (CNG) with gasoline as
back up.
• The Villager attends festivals, fairs, and events that appeal to
visitors to help pro-actively engage with them along with locals on
what to do in Kent County.
Page 133
FISCAL 23 MARKETING PLANS/CHALLENGES
Marketing Plans Concerns
• Increased Advertising Spend
• Staffing Challenges- Hospitality Partners
• SEO, PPC, Social Media Advertising Focus
• Group Market Slow to Recover
• Instagram and Youtube advertising
• Connect TV advertising
• Explore Tiktok advertising
• Continue conversion focus- visitor guide, email sign-ups
• Fall Photoshoot
• On-going website enhancements
• Potential new website
• Expanded visitor guide distribution sites
• Downtown Dover Focus- Master Plan